REPUTATION MANAGEMENT & PUBLIC RELATIONS
TrustSignal manages how the world sees your business. We protect the reputation you have built and shape the one you are owed.
Trusted by 200+ businesses across North America
THE COST OF DRIFT
Prospective customers research before they call. They read reviews. They search the owner's name. They check the BBB. They look at Yelp. They see the article from 2019.
And then they choose someone else. Quietly. Without telling you. The business owner never finds out why the phone rang less that month, or why the consult-to-book rate slipped, or why the new development decided not to refer.
WHAT WE DO
We monitor every platform where your business is rated and turn your review surface into a strategic asset. Response strategy, sentiment escalation, review velocity programs, and reputation defense across Google, Yelp, Trustpilot, BBB, Healthgrades, Avvo, and forty more industry-specific platforms.
We shape what shows up when your name is searched, what is said about you in the press, and how your story is told to the people you want to reach. Earned media, narrative strategy, executive visibility, and search-result curation for owners who refuse to be misunderstood.
HOW WE WORK
A complete inventory of your current reputation surface. Every platform, every search result, every mention. You see what your customers see.
A custom plan covering review response standards, content priorities, PR targets, and defense protocols. Built for your industry and your goals.
Our team operates in the background. Monitoring, responding, placing, building, defending. You get monthly briefings, not daily noise.
Reputation work is slow until it is not. Most clients see meaningful SERP, sentiment, and conversion shifts within ninety days.
PORTFOLIO
After nine months: 4.7-star average, 312 new five-star reviews, and a 41 percent increase in new-patient consult bookings.
Within six months it sat on page three. Within nine, it had dropped off the first ten pages entirely.
Maintained a 4.6-plus average across all locations through three new openings and one ownership transition.
WHO WE WORK WITH
"We had quietly been losing patients to a single Yelp page for two years. TrustSignal did not sell us a software subscription. They sent us a strategy, executed it, and reported on it like a law firm. Within four months our consult-to-book rate was the highest it had ever been."— Dr. M. Hollister, Founder, Hollister Cosmetic Dentistry
"Their PR team got us into Forbes and Robb Report inside one quarter. The phone has not stopped."— David K., Managing Partner, Meridian Wealth Advisors
"I do not have time to think about my reputation. That is exactly why TrustSignal works for us."— A. Petersen, Owner, Northfield Auto Group
THE DIFFERENCE
Every account is led by someone with at least seven years of reputation, PR, or communications experience. You will not be passed to an intern.
We do not put logos on our website without permission. We do not publish case studies that identify clients without consent. Most of our work is invisible. That is the point.
We do not sell software access. We sell measured improvements in how your business is perceived, found, and chosen.
ENGAGEMENTS
We offer three engagement tiers based on the scale of your reputation surface and the speed at which you need to move. All engagements are quoted after a complimentary audit. We do not work on a per-task basis. Our retainers are designed for owners who want a partner, not a vendor.
For single-location or single-practitioner businesses establishing a reputation baseline. Review management, monthly reporting, and basic search-result defense.
For multi-location or multi-partner businesses with active reputation needs across several platforms. Full review management, quarterly PR placements, ongoing SERP work.
For owners and executives who require coordinated reputation, PR, and crisis-readiness work. Senior lead, on-call response, dedicated strategist, full-spectrum coverage.
FREQUENTLY ASKED
Most clients see early sentiment and review-velocity improvements inside the first thirty days. A meaningful inflection point typically arrives around the ninety-day mark. The compound effect on search results, brand perception, and conversion takes six to twelve months.
No reputation firm honestly can. What we do is report transparently on every metric we touch and only retain clients we are demonstrably improving. If we are not moving the needle, we say so.
Google, Yelp, Trustpilot, BBB, Facebook, and the major industry-specific platforms: Healthgrades, Avvo, Zillow, DealerRater, OpenTable, TripAdvisor, and similar. We also work at the SERP level for any public mention attached to your business or your name.
No, but they overlap. SEO targets rankings for commercial keywords. We target rankings for your name, your business, and the story attached to both. Different goals, related tools.
Yes. A meaningful portion of our work begins with a specific incident. We have a dedicated rapid-response protocol and senior staff on call for active situations.
No. We are a service firm. There is no dashboard to log into. There is a senior strategist who knows your business and a monthly report on your desk.
REQUEST AN AUDIT
The second-best time is now. Request a complimentary reputation audit. We return a complete map of how your business currently appears across the web, what is helping you, what is hurting you, and what we would do about it.
SERVICE
Your review surface is the single most-consulted piece of marketing your business has. We treat it that way. Every platform. Every response. Every trend. Managed by senior strategists who understand that what is written under your business name is, for most prospects, the only thing they read.
WHAT IS INCLUDED
Real-time alerts across Google, Yelp, Trustpilot, BBB, Facebook, and 40+ industry-specific platforms including Healthgrades, Avvo, DealerRater, Zillow, OpenTable, and TripAdvisor.
Every response drafted in your voice and approved by your team before publication. We do not auto-post. We do not template. Each reply is written for the specific reviewer and the specific platform.
Critical reviews addressed within four hours. Negative within twenty-four. Neutral and positive within seventy-two. Premium tiers add weekend and after-hours coverage.
When a review crosses a defined severity threshold, leadership is notified directly. We do not let founders find out from a customer.
Ethical, compliant outreach to your existing satisfied customers. The right ask, at the right moment, through the right channel. Most clients double their monthly review volume within ninety days.
Google rewards different signals than Yelp. Yelp behaves differently than BBB. We build platform-specific playbooks rather than a single generic approach.
Healthgrades and Avvo behave differently than consumer platforms. DealerRater requires different language than Yelp. We assign strategists by vertical.
When something hits, we activate a defined incident playbook covering response, internal communications, public relations alignment, and search-result work in parallel.
Monthly written reports summarizing volume, average rating, sentiment shifts, platform-by-platform performance, and recommended adjustments. Delivered to ownership, not to a dashboard.
Quarterly snapshots of how your reputation compares to your three to five closest competitors across the platforms your customers actually consult.
You decide what surfaces to you directly and what does not. Some clients want every five-star. Others want only critical issues. Configurable per owner, per location.
Where useful, we train your front-of-house staff to recognize, prevent, and route negative experiences before they become reviews.
METHODOLOGY
A full sweep of every platform, every existing review, every response, every gap. You receive a written baseline.
We capture your tone through a structured interview and a sample-response review cycle. Your brand voice gets documented and codified.
Monitoring activates. Response SLAs begin. Velocity programs deploy where appropriate. Reporting cadence is set.
Each quarter the strategy is reviewed against the data and adjusted. Industries shift. Platforms change. We move with them.
SPECIALIZATION
SELECTED OUTCOMES
Nine-month engagement. 312 new five-star reviews. 41 percent lift in new-patient consult bookings.
Six-month engagement. Firm now ranks in the top three for personal-injury searches in two adjacent markets.
Twelve-month engagement. Review volume up 280 percent. Owner reports highest consult-show rate in clinic history.
FREQUENTLY ASKED
No. Every response is drafted by a strategist and approved by your team before it goes live. We can offer auto-publish for specific categories at your discretion, but the default is review-then-post.
Yes. We operate within Google, Yelp, and platform-specific guidelines on review solicitation. We never offer incentives, never gate by sentiment, and never use techniques that risk platform penalties.
We work extensively in regulated verticals (healthcare, legal, financial services) and respect HIPAA, bar association rules, and FINRA constraints in all responses and outreach.
Standard engagements cover English. Spanish, French, and Mandarin support is available on Established and Sovereign tiers.
We will return a complete map of your current review presence across every platform that matters in your industry, with specific recommendations.
SERVICE
Public relations is the discipline of shaping how your business is understood. We place stories, build profiles, curate search results, and respond to crises for owners and executives who refuse to leave their narrative to chance.
WHAT IS INCLUDED
Targeted pitching to trade publications, regional press, and national outlets with active journalist relationships. We pitch stories, not press releases.
Our senior PR leads have cultivated direct lines to working journalists across legal, medical, financial, lifestyle, and trade beats over years. Those relationships open doors that cold outreach cannot.
Op-eds, bylined articles, LinkedIn long-form, and thought-leadership pieces written in your voice, placed in publications your customers actually read.
Curated placement on podcasts that match your audience and your goals. We focus on long-form, high-trust shows that compound rather than one-off appearances.
Industry awards, Best-Of lists, certifications, and recognition placements. These compound in SERPs and in customer perception.
We shape what appears on the first three pages of Google for your name, your business name, and the searches your prospects run before they call.
The story of your business and your founders, codified. Used across press, web, sales, and internal communications. Most owners do not realize they have never written theirs down.
Coordinated visibility across Wikipedia (where eligible), LinkedIn, industry directories, podcast circuits, and trade publications. The owner becomes findable, credible, and consistent.
For Sovereign-tier clients, a senior team on call for active situations. Statement drafting, journalist response, internal communications, and search-result protection in parallel.
When competitors, ex-employees, or adversarial parties move against you, we respond with measured public counter-narrative and search-result work.
How something is communicated to your team during a public moment is as important as how it is communicated externally. We draft both.
For owners who want stage visibility, we identify, pitch, and prepare you for industry conferences, panels, and trade events.
METHODOLOGY
Two-week structured interview process with the owner and key executives. We extract the specific, true, interesting story. Most owners are sitting on three.
Audience, then publications, then journalists. We work backwards from the customer you want to reach.
Active pitching, follow-through, and measured placement. Most Established engagements average one to three meaningful placements per quarter.
Each placement is then leveraged to reshape your first-page search results. PR work that does not feed back into search is half-finished.
SPECIALIZATION
SELECTED OUTCOMES
Coordinated long-form placement strategy moved positive third-party content into the top ten results for the partner's name. Original article on page three by month six, off the first ten pages by month nine.
Senior advisor profile rebuild led to inbound from family-office prospects and a measurable lift in average client size.
Twelve-month engagement. Practice transitioned from local recognition to a meaningful out-of-state patient pipeline.
FREQUENTLY ASKED
No legitimate PR firm guarantees specific outlets. We do guarantee active, measured outreach to a target list you approve, with quarterly placement reporting. Most Established engagements yield one to three significant placements per quarter.
The first two to four weeks are story discovery and target mapping. Pitching begins around week three. First placements typically land within sixty to ninety days, depending on the publication cycle.
Yes, on the Sovereign tier. Crisis-only engagements include a standing retainer and rapid-response activation when needed. We do not take same-day crisis work for businesses we have no prior context on.
We work exclusively in earned media. No pay-to-play, no advertorial dressed as editorial. The placements are real because they have to be real to compound.
We will assess your current PR surface, search-result presence, and narrative gaps, and return a written plan for what we would do.
ABOUT
Quiet. Compound. Earned over years and lost in days. We built TrustSignal to be the firm we would have hired ourselves.
TrustSignal was founded by a team of communications, search, and brand strategists who shared one frustration: most reputation services were either software companies pretending to be agencies, or agencies pretending to understand the digital surface of a business. Neither was the firm that owners actually needed.
We started with a single conviction. Reputation is the highest-leverage asset a business has, and almost no one is managing it the way they manage their accounts or their hiring. We set out to build a service organized like a law firm, run by senior people, that treated reputation as the strategic discipline it is.
Three commitments shape the work.
Outcomes over dashboards. We do not sell access to a tool. We sell measured changes in how your business is found, perceived, and chosen.
Discretion over marketing. Most of our work is invisible. We do not publish client names without permission. The point of reputation work is that no one notices it happening, only that it has happened.
Compounding over quick fixes. Reputation moves slowly until it moves quickly. We design engagements for the long arc.
We do not assign juniors to client work. Every engagement is led by a senior practitioner whose career has been spent in the specific domain we are deploying. We list our practice leads by domain and tenure, not by name, because most of them came from environments where being named in a client-facing capacity would compromise the work.
TrustSignal is remote-first by design. Our senior staff sit in New York, Toronto, Austin, and Miami. We work with clients across the United States and Canada and accept new engagements on a rolling basis, with a quarterly cap to maintain the staffing-to-account ratio that this kind of work requires.
PORTFOLIO
We do not publish client names without permission. The case studies below are real engagements with identifying details removed.
Inherited fragmented review presence across four locations. After nine months: 312 new five-star reviews, consistent sentiment, 41 percent lift in new-patient consult bookings. Read more →
A misleading 2018 article was the top result for the partner's name. Within six months it sat on page three. Within nine, it had dropped off the first ten pages entirely. Read more →
Coordinated review response and PR strategy across six locations during a three-restaurant opening phase. Maintained 4.6-plus average across all locations. Read more →
Review velocity program plus full response operations. Volume up 280 percent. Owner reports highest consult-show rate in clinic history. Read more →
Three quarters of placements: Forbes, Robb Report, Bloomberg, WSJ. Inbound from family-office prospects, measurable lift in average client size. Read more →
Six-month engagement. Firm now ranks in the top three for personal-injury search in two adjacent markets. Read more →
Coordinated DealerRater, Google, and Cars.com response operations across five stores. Sales lead-to-show rate up significantly across the group. Read more →
Placements in Vogue, Harper's Bazaar, and three trade publications. Practice transitioned from local recognition to a meaningful out-of-state patient pipeline. Read more →
Active false-review and BBB complaint defense during a contentious project conclusion. Successfully isolated the dispute from the public surface. Read more →
Inherited mixed sentiment under prior ownership. Eighteen months in: highest TripAdvisor ranking in the property's history. Read more →
CONTACT
A forty-five-minute call. No obligation. If there is mutual fit, we follow with a complimentary audit and a written proposal.